Product Update

Why We Built an Assistant That Actually Calls You

PL
Persist.Live Team
October 25, 2025

We've all been there. You set a reminder for an important meeting or a critical deadline. The time comes, your phone buzzes with a polite little notification... and you swipe it away without thinking. Or worse, it gets buried under a pile of Instagram likes and email alerts.

The result? You miss the thing that mattered.

The Notification Fatigue Problem

Modern operating systems are designed to be addictive, not productive. Every app fights for your attention with the same urgency. A notification from a game looks exactly like a notification from your calendar.

When everything is urgent, nothing is.

Enter the Escalation Protocol

At Persist.Live, we took a different approach. We believe that not all events are created equal. Some things are "nice to know," while others are "critical to do."

That's why we built the Escalation Protocol:

  • Level 1: Push Notification (15 mins before). For standard reminders. Gentle and non-intrusive.
  • Level 2: Alarm (10 mins before). If you haven't acknowledged the push, we sound a distinct alarm.
  • Level 3: The Phone Call (5 mins before). This is our secret weapon. If you still haven't checked in, our AI assistant calls your phone.

Note: All timings are configurable in the app settings.

It's hard to ignore a ringing phone. It cuts through the noise. It signals urgency. And most importantly, it works.

Context is Everything

Of course, you don't want a phone call for everything. That would be annoying. This is where our Context-Aware AI comes in.

Persist.Live connects to all your calendars—Google, Outlook, iCloud—and understands the context of your events. It learns which meetings are high-stakes (e.g., "Board Meeting") and which are flexible (e.g., "Lunch"). It only escalates when it truly matters.

Join the Revolution

We're building the future of productivity, where your assistant is proactive, not passive. If you're tired of missing what matters, join us.

Ready to never miss a beat?

Join the waitlist for Persist.Live today.

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